While it is early days yet for our Discover U campaign, launched on Snapchat a week ago, it is refreshing to be in the company of teenage girls throughout the world. Though traditionally our largest listening audiences come from the USA and the UK, through Snapchat, we have been able to reach out to girls…
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Discover U, our new ad campaign on Snapchat, gets underway today. Designed to bring UIO to more teenage girls than ever, Discover U has three ad sets: Discover U, Focus on U and Take Care of U, offering engaging videos and an interactive lens. Check out the campaign on Snapchat, if u have a Snap…
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Gosh! It is has been far too long since I raised my head above the parapet. Nonetheless, head down, so to speak, doesn’t always come with negative connotations. In my case, I have been working towards an exciting project to be announced in the coming weeks, which will no doubt bring us closer to you,…
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Grief is hard-hitting no matter when it comes.  When my mother passed nearly five years ago after a long illness, I remember feeling the weight of grief and wondering if life would ever be good again. Still I pressed on in a world that had its problems, but never quite felt the real threat of…
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As a writer, I’ve always struggled with who has a right to tell a specific story.  Make no mistake about, I know that a darn good writer can serve up a good story whether it is her own or not.  Still, it is not always easy to write with compassion and empathy about something as…
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